A few months ago, BBVA announced the ATM of the future, with new and user-centered possibilities for personalising the experience and contact with the entity. On this occasion I would like to highlight the approach they make to digital signage, as a mean that provides new services to the customers of their bank branches.
As Roi Iglesias well comments in his article in Creative Digital Signage: “They move away from conventional implementations, with content focused on the outside (showcase) and conventional creativities, in search of a service adapted to the needs of the public who come to the offices. As you can see in the images, the implementation consists in the optimisation of the turns system based on the type of operation that the client wants to do. In this way, the service can also be more personalised, adapted to the main need of the visit to the branch. On the main front they have three screens integrated into the same support and in line with the visual communication of the BBVA brand, a step that is undoubtedly positive within digital signage in retail, since so far the integrations have been scarce and therefore the image of the environment did not accompany its potential”.
Likewise, Roi Iglesias continues saying: “I have not been able to enjoy the types of content that are broadcast on the three-screen support, but the location seems to indicate that they are aimed at communicating, entertaining and promoting cross-selling to the public during their wait to be attended. One of the most basic characteristics of digital signage as corporate media, but which until now has been ignored with contents of low interest, little relevance or not adapted to the environment. I am sure that BBVA’s content strategy seeks a greater connection and avoids these topics described, to complete the service strategy that they start from the moment they enter the branch. In this way, the key communication areas in bank offices, ATMs and other processes, are completed with digital signage”.
Before the publication of this article, BBVA, through its BBVA tech department, declared: “Thank you very much for talking in this post about our new service to make life easier to our clients.”
And, as Roi Iglesias says, this system is: “A pleasure, I am happy to discover well-focused projects, especially in your sector.”